April 15, 2012


Joe Vecchio interviewed 3 guests who are stakeholders in the GMO equation and favor proper labeling of our consumer goods.

Michelle Lerach was the proprietor of ‘Cups,’ a popular organic bakery and teaching kitchen in La Jolla, now closed. An excerpt from USA Today reads, “Cups, which opened in 2009, brings to mind a swankier, eco-conscious Candyland come to life. At this cupcakery/lounge/teaching kitchen, cupcakes are a sweet vehicle for an even sweeter goal. ‘It was important to me to do something that was sustainable and green, and that could not only have a good product, but might also teach people in the process.’ says owner Michelle Ciccarelli Lerach.”

David Bronner runs an Escondido shop called Dr. Bronner’s Magic Soaps Their soaps are synonymous with old-World quality and simplicity, which can be traced back to the family’s German-Jewish soap making tradition. Born in 1908 to a Jewish family, Emanuel Bronner was the third generation certified as a master-soapmaker under the guild system of the time. In 1929, he brought his formulas for high-quality liquid and bar soaps to America, starting Dr. Bronner’s Magic Soaps in its current form in 1948.

Michael Copass rounds out the show with his scientific expertise. Michael is a Senior Research Associate at Synthetic Genomics. He has experience in in molecular biology, immunoassay development, clinical trials, algae and microalgae cultivation. Michael was educated at Stanford and Harvard Medical School.

Podcast