Focusing on Your Customer
Read more- Focus on what your customer wants, as opposed to what your customer needs.
- Explain the benefits of your service as opposed to the features.
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EXTERNALIZE content (transparency).
- When preparing a quote, price needs separately from wants.
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Offer a 100% customer satisfaction money-back guarantee.
- When telling your story, be specific, don’t settle for generalities. Include context, history, and intent. Be careful to be honest and avoid exaggeration.
- Give your customer opportunities to collaborate.
- CHALLENGES: Hourly billing versus being paid for Accounts Under Management (AUM). Paper, server versus ASP.
Moving Beyond Networking to Connecting, Collaboration and Transcendence
The concept of “command and control” is dead. It has been replaced by “connect and collaborate.” Your best currency in business is your relationships. Your knowledge is a distant second. Listen, respond, and express gratitude. Think of it as a loop; initiate communication; make connections. Make sure to close the loop and serve as the ...Read moreNetworking, Connecting and Transcending Tips
A Professional’s Guide to Collaboration (and how we use it in the Family Office World) The marketplace is driven by the consumer. The days are gone when the client goes to a professional for his vast technical expertise. Therefore, effective marketing is focused on the consumer, not the service provider. What are major preconceived stereotypes about your ...Read more9 Attributes of a Great Family Office Concierge
Vast knowledge (broad not technical) Vast network of resources (not insular) Able to translate “technical speak” Likes and promotes (orderly) change Focuses on governance (success of which is reflected in family behavior) Ask questions and listens (versus answers questions and talks) Functions as communications hub for all complimentary resource providers Facilitates objective clearance and oversight of all recommendations collaboratively and openly (but ...Read moreFamily Governace and What High-Net Worth Families Really Want From Their Advisors
There are three themes that consistently challenge high-net-worth families and the people that advise them. The challenges arise from the evolution of the family’s wealth and the governance of that wealth such as growth, liquidity events, succession, inheritance, in trust, legacy, etc. Advisors must evolve with the family through these wealth stages, or they are ...Read more


