Elise Museles, Certified Eating Psychology and Nutrition Expert
Read moreListen to Podcast of the Show
This week Richard and Joe welcome Elise Museles an attorney turned eating psychology and nutrition expert and the voice behind the insightful blog Kale & Chocolate. She also shares daily inspiration (and mouth-watering photos!) on Facebook and Instagram. She published her first book Whole Food Energy in 2016. 
A writer, teacher, speaker, and healthy lifestyle advocate, Elise helps people create a positive relationship with food and their body. She receives an annual grant to lead workshops at the National Institutes of Health and is an active member on the Environmental Working Group Board of Directors, one of America’s leading health and wellness organizations. Her advice and recipes have been published in Women’s Health, Washingtonian’s Well+Being, MindBodyGreen, and other top lifestyle and nutrition blogs. Her recipes and writings are included in the bestselling books Gutbliss, The Microbiome Solution, The Naughty Diet, Real Fit Kitchen, and The Reducetarian Solution.Elise holds a Bachelor of Arts from the University of California at Berkeley and a Juris Doctor Degree from George Washington University School of Law. She is also a Certified Holistic Health Coach, Institute for Integrative Nutrition and Certified Eating Psychology Coach, Institute for Psychology of Eating and holds certificates in Integrative Nutrition from Purchase College, SUNY and Plant-Based Nutrition from Cornell University.
Elise lives in Washington, D.C. with her husband, two sons, and adorable golden retrievers.
Listen to our talk radio show Saturday night at 7pm on KFMB 760 AM
Listen to a podcast of the show
Focusing on Your Customer
Focus on what your customer wants, as opposed to what your customer needs. Explain the benefits of your service as opposed to the features. EXTERNALIZE content (transparency). When preparing a quote, price needs separately from wants. Offer a 100% customer satisfaction money-back guarantee. When telling your story, be specific, don’t settle for generalities. Include context, history, and intent. Be careful ...Read moreMoving Beyond Networking to Connecting, Collaboration and Transcendence
The concept of “command and control” is dead. It has been replaced by “connect and collaborate.” Your best currency in business is your relationships. Your knowledge is a distant second. Listen, respond, and express gratitude. Think of it as a loop; initiate communication; make connections. Make sure to close the loop and serve as the ...Read moreNetworking, Connecting and Transcending Tips
A Professional’s Guide to Collaboration (and how we use it in the Family Office World) The marketplace is driven by the consumer. The days are gone when the client goes to a professional for his vast technical expertise. Therefore, effective marketing is focused on the consumer, not the service provider. What are major preconceived stereotypes about your ...Read more9 Attributes of a Great Family Office Concierge
Vast knowledge (broad not technical) Vast network of resources (not insular) Able to translate “technical speak” Likes and promotes (orderly) change Focuses on governance (success of which is reflected in family behavior) Ask questions and listens (versus answers questions and talks) Functions as communications hub for all complimentary resource providers Facilitates objective clearance and oversight of all recommendations collaboratively and openly (but ...Read more