Ronald J. Baker and Daniel D. Morris are founders of the Verasage Institute, a leading think tank dedicated to promulgating and teaching value-based pricing, economics, and human capital development to professionals and businesses around the world. Ronald J. Baker, a founder of the VeraSage Institute, began his CPA career KPMG’s Private business Advisory Services. A frequent speaker, writer, and educator, Ron’s work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored fifteen courses. He is the author of seven best-selling books about pricing and business.

Ron has been appointed to the American Institute of Certified Public Accountant’s Group of One Hundred, voted number six and nine of the Top ten Most Influential People in the profession in 2012, 2013, and 2014 and received the 2003 Award for Instructor Excellence from the California CPA Education Foundation

Ron graduated in 1984 from San Francisco State University with a Bachelor of Science in accounting and a minor in economics and He is a graduate of Disney University and Cato University, and is a faculty member of the Professional Pricing Society.

Daniel D. Morris received his Bachelor of Science from the University of Oregon and started his career at Ernst & Young in San Jose. He is a founder of the VeraSage Institute. Additionally, Dan is one of the founding partners of the Silicon Valley based CPA firm Morris + D’Angelo.

Dan has been an instructor with the California CPA Education Foundation since 1998 and has authored and instructed over a dozen courses for them. Dan presents frequently at national and regional conferences is regularly interviewed and quoted by the San Jose Mercury News and has published articles in California CPA and the Journal of Accountancy.

Active with the California Society of CPAs, Dan has held various leadership positions including president of the Silicon Valley San Jose chapter, marketing committee chair, MAP committee chair, and was a charter member of the State marketing committee. He is a member of the American Institute of Certified Public Accountant’s Group of One Hundred. Dan was a founding member of CPAs Reforming our Profession (www.cpas4reform.com) and served on its executive committee.

Ron and Dan will be discussing the evolution of the role of CPAs from book keeper and tax preparations to comprehensive financial strategy and planning.

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