THIS PROGRAM AIRED ON KFMB AM760-SAN DIEGO FROM 2011-2018


  • Jason Kruger, President of Signature Analytics

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    Richard and Joe welcomed Jason Kruger, President of Signature Analytics, a local San Diego Accounting firm that specializes in bookkeeping, financial consulting services, and outsourced accounting. In 2008, Jason Kruger started Signature Analytics with the vision of taking the benefits and expertise of large company financial and accounting tools and processes and making them accessible to small and medium-sized businesses. Today, they are an Inc. 5000 firm and have been recognized as one of the best places to work. They now have offices in Los Angeles, Orange County, and San Diego and continue to grow and deliver exceptional service to our clients.

    signature-analytics-logoThe senior management team at Signature Analytics consists of people who each have a minimum of ten years experience in the field of public accounting. With Signature Analytics, businesses get a full team of experienced accountants–CFO, controller, accounting manager, all the way down to staff accountant–to act as the accounting and finance department for your business on an ongoing basis. They evaluate the business’s accounting and finance needs to determine the most cost-effective and efficient way for their team to manage the business’s accounting and finance functions. This could be serving as an entire department or complementing internal employees, such as an in-house bookkeeper or controller.

    2017 was a great year for Signature Analytics

    Signature Analytics made the Inc. 5000 for the second year in a row. Ranking in the top 11% of the 5000 brightest and most innovative privately-held companies. Signature Analytics was ranked in San Diego Business Journal’s top 100 list of Fastest-Growing Privately Owned Companies for the second consecutive year. Their team has grown over 67%, adding more than 30 new employees in 2017 with no sign of slowing down in 2018. They were named Best Places to Work by San Diego Business Journal. They were also a proud Platinum sponsor for the Vistage Executive Summits in both San Diego and Los Angeles. They received an Advisor of the Year Award and three members of their team were recognized as Advisor of the Year with two making Nominee Finalists.

    Mr. Kruger received his Bachelor’s in Accounting and Finance from the University of Arizona and has been with Signature Analytics since 2008. Prior to joining Signature Analytics, Mr. Kruger was employed by Deloitte & Touche as a senior audit manager. Prior to that, he was a senior auditor at Moss Adams LLP.

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  • CPAs Must Be Forward Looking Not Just Fact Reveiwers

    CPA firms are no longer defined by income tax return preparation and financial statement preparation. While the industry is no longer defined by these services, many still believe that this all that accountants do. In order to break this notion, Richard explains the two key things that he believes helps set his firm apart from the ...
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  • Advanced Tax Planning Institute 2014 Summer Conference

    June 16 – 18 at La Costa Resort and Spa Map It As North America’s Premier Educational Symposium for Tax Professionals, the Advanced Tax Planning Institute (ATPI) 2014 Summer Conference offers more than simple training, but guidelines on how to become the “CPA Firm of the Future.” Utilizing a simple and elegant system: develop incredible relationships ...
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  • Best Branding Yourself as a CPA: Its Not Always CPA Centric

    Marketing should not be approached in the same manner that accountants would prepare a financial statement. Bring in new clients brings in more variables, however, better serving the top clients of the firm not strengthens revenue for the firm by lasting consumer relationships.
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  • Marketing to Best Clients Not New Clients

    Become the most trusted advisors not just analysts of past financial dynamics, should be the drive force behind any CPA’s marketing plan. Also, marketing more to best clients than possible new clients is a way to become the firm of the future.
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