This is an archive of It’s Your Money and Your Life, the KFMB show Joe Vecchio and Richard Muscio recorded from 2011 to 2018. Leaving these interviews up is not an endorsement of anyone on the tapes, or of any financial advice from those years.

Entering Franchising with Frank Caperino

March 31, 2013


Frank-CaperinoRichard and Joe discuss the franchise industry with veteran franchisee and franchise consultant and author, Frank Caperino with www.FranChoice.com. Author of “Buying a Franchise: 24 Items to Beware of Before Signing!,” Frank draws on his experience of owning and operating eight Cold Stone Creamery franchises in the San Diego area for 15 years. He is currently a consultant that advises businesses on issues related to acquiring and running franchises. While his career has allowed him to travel to more than 34 countries and live in not only the United States, but Italy and Japan, it is helping others obtain the financial freedom of owning their own business that brings him joy and fulfillment.

Born and raised in Hoboken, NJ, Frank received his BSEE degree from Fairleigh Dickinson University in New Jersey. He then went on to earn an MBA with Financial Emphasis from National University in San Diego. His book is a must read for all those who are thinking about a franchise as a business opportunity. It can be purchased in paperback or Kindle Edition through Amazon.

Learn more about Frank Caperino and his practice at FranchiseFrank.com

Podcast